Hi, I’m Rosana Ragusa – A Creative Director Focused on Strategy & Storytelling

With over 16 years of experience in creative leadership, brand strategy, and data-driven marketing, I help pharmaceutical brands craft compelling narratives that drive engagement across multiple channels. My expertise lies in simplifying complex ideas through storytelling, ensuring brands connect meaningfully with their audience.

I specialize in leading integrated campaigns, including my work at Area 23 for Arikayce, where I executed a brand-wide creative integration across DTC, HCP, and the Arikares patient program. This initiative followed the StoryBrand framework, positioning the patient as the hero and the brand as the trusted guide, a storytelling approach that resonates deeply in healthcare marketing. The results consistently demonstrated impact:

  • Greater audience reach and engagement

  • Enhanced patient materials effectiveness

  • Significant improvement in production efficiency

I bring a high craft, high concept approach to creativity, and strategic foresight that mitigates challenges before they arise. My leadership fosters collaboration and efficiency, ensuring teams thrive in delivering impactful campaigns.

What I Solve

I cater to both B2B and B2C audiences, including healthcare professionals and patients. I help pharmaceutical brands communicate their market fit by crafting clear, benefit-driven messaging and sharing patient success stories. By leveraging strategic storytelling and data insights, I ensure brands stand out while maintaining regulatory compliance. My expertise transforms complex content into compelling, accessible messaging, and I create seamless multi-channel strategies that drive engagement and meaningful results.

Let’s Connect

If you're looking for a creative leader to elevate your brand, I’d love to discuss how I can help.